The Content Taskforce (my translation of コンテンツ専門調査会)- a working group under the Japanese Cabinet Office’s Intellectual Property Strategy Headquarters (知的財産戦略本部) – released material associated with its March meeting.
A powerpoint presentation in PDF format entitled “About ‘Becoming a World-Leading Content Super-Power’” (my translation) summarises the strategy that is being put forward by the Cabinet Office committee to bring Japan to the forefront of the world content producing nations.
Below is a translation (all errors and strange English are mine) of the 6 points (found on pages 2-4) that outline the ideal situation for realising the creation of this Japan as a ‘content super-power’:
1. An environment where citizens can enjoy content
- Citizens should be able to access rich content and create their own content from mobile devices and PCs independent of time and place.
2. Development of Human Resources
- A variegated supply of human resources from outside and within flows into the content industry, allowing various parties to learn from each other.
- Creators from overseas are drawn to Japan, allowing the nation to become a content creation hub.
- Produce a large number of creators and producers that are able to use a variety of media to make a significant impact on the world stage.
- Produce a large number of entertainment lawyers that have the knowledge and skills to negotiate internationally on fair terms.
3. Transactions and Contracts
- Fair contracts need to be reachable across the whole of the content industry.
- Based on a principle of ‘multi-use’, allow contracts to be signed where creators obtain faiｒ remuneration.
4. “Business Chance”
- Have Japanese content accepted throughout the world while content from overseas can be freely introduced into Japan.
- “International Content Carnivals” and such events that hold international prestige would allow for content of various nations to be introduced and traded in Japan.
- For capital to flow to the content industry from a variety of sources both domestic and international in origin.
- The proliferation of a ‘business scheme’ that allows for online processing of rights and payments and a fair remuneration for creators while distributing a wide variety of content.
5. Eradication of pirated goods
- Through the development of protection technology and system reforms including raising awareness amongst citizens, the production and distribution of pirated content will disappear
- Preparing the ground for the creation of rich content through nurturing creativity in school education.
- Establish a climate whereby the rights of creators are respected.
- Promote the improvement of basic morals for the enjoyment of digital content.