According to the People’s Daily Online, six leading Chinese companies, including Shanda Entertainment, Netease, Sina, Microsoft China, Kingsoft Corp, and Sunchime Cartoon Group have formed a copyright alliance.

The companies aim to use the alliance to protect their copyright and fight against piracy, which will include raising Chinese companies’ awareness of the damage piracy has and will continue to do to the interests of companies, society and the whole country.

As well as asking for government’s support in establishing a national anti-piracy platform for software, it also called for more financial support and favorable policies from the government to help Chinese companies succeed in global competition.