News from CNW tells that the Ontario Minister of Culture has asked the Canadian Radio and Television Commission (CRTC) to provide incentives – primarily to broadcasters – to allow the creative industries in Canada to continue developing and remain competitive.
The Ontario Media Development Corporation (an MoC agency to stimulate investment and employment in book and magazine publishing, music, interactive digital media, film, and television) also made a submission to the CRTC requesting provisions that would allow creative industries to migrate to high definition technologies.
The rationale for requesting support is clear:
Ontario’s entertainment and creative industries are a key economic driver, accounting for almost half of Canada’s culture GDP, and contributing $9.9 billion to the province in 2005.
But their strategy suggest that they are more concerned about the broadcasters than they are the creative industries workers who provide content aired on television.
Ontario’s development strategy for the entertainment and creative sector is designed to support the entertainment and creative industries – including OTA broadcasters – as they adapt to digital technologies and new business models, enabling them to serve Canadian needs as well as to compete internationally.
Calling for the Commission to permit ‘…more flexibility in allowable advertising minutes and product placements’ for example, will benefit nobody but broadcasters and advertising agencies. Converting to digital technologies will no doubt place a burden on free-to-air broadcasters, but isn’t it a little much for a provincial government to ask for incentives on their behalf in the name of promoting national creative industries?