As the Korean Wave continues, Number 3 South Korean broadcaster SBS has teamed up with Taiwanese broadcaster Gala Television (GTV) to launch Entertainment K Channel, broadcasting Korean content 24 hours a day. According to the news article, the export of Korean programs has increased Korean’s influence in the Asian reigon.While the channel will initially air programs from SBS with Chinese subtitles, Entertainment K Channel eventually intends to buy programs from other Korean broadcasters KBS and MBC (which would arguably tend to be more popular).

There is nothing stopping the other broadcasters launching their own channel with a Taiwanese partner however, so GTV and SBS will presumably be putting in the hard yards early to build the Entertainment K Channel brand and show viewers it is the channel for quality Korean TV programs.