Following on from YouTube removing almost 30,000 video posts from its server on request from the Japanese Society for Rights of Authors Composers and Publishers (JASRAC) (see previous blog post), JASRAC have now written to YouTube co-founders asking them to implement an automated system that prevents users posting copyrighted content on the site.
According to the International Herald Tribune, JASRAC have asked YouTube to respond by December 15.
JASRAC said…that the problem has persisted, and that the current system “is not functioning well due to the (continued) large volume of illegal uploads.”
The beauty (if that is the appropriate word) of YouTube’s “transparency” is that any user can easily see how many times any one clip (or similar clips) have been viewed. So JASRAC officials can keep a track of what content is available, and just how popular the clips are.
One still has to wonder whether JASRAC is not excluding itself prematurely from a potentially lucrative (or even modest) revenue source. Protecting one’s IP is important, but surely making money from it is even more imperative. Would JASRAC change its mind if the current negotiations for an ad revenue sharing model between YouTube and US content holders prove successful?