The Australian Government last year had been talking up the opportunities for digital content such as mobile content in Asia.

In August this year however, the Department of Industry and Tourism decided to cut export assistance to the industry, according to the
Australian Interactive Multimedia Industry Association (AIMA) .

Ultimately, this means that the Department will not be renewing the subsidy it gives to the Association’s Brisbane office to support the industry’s export promotion activities.

The article gave no mention about the activities and the relative success that the association and the Brisbane office in particular has been having with it’s efforts to promote exports, and whether the decision not to renew funding was due to public funds being redirected, or poor performance of the association in promoting the digital content overseas. Information on AIMIA’s TradeStart (in conjunction with Austrade) can be found here.